We want to take a moment to explain our model and philosophy, as we’ve recently received a few questions about why Ultrasoft® is a licensed system rather than something we simply give away.

 

Unlike standard softwashing, where suppliers often sell equipment and chemicals, then leave contractors to compete against each other offering the exact same service, Ultrasoft® was developed as a complete business system — not just a product range. Our focus has never been on selling chemicals or equipment for profit. Instead, we’ve built Ultrasoft® to help operators create sustainable, profitable, professional businesses, rather than competing in oversaturated markets with identical offerings.

Ultrasoft® exists to provide structure, training, protection, and long-term opportunity — not short-term supply sales. We sell our chemical bundles at very modest margins — usually around $40 per 5L bundle — because our goal has never been to profit from chemicals. It’s to support good operators and help improve industry standards.

What we earn from selling around 400 separate 5L bottles, we can generate from just one 5L bundle when used through our complete Ultrasoft® system.
That same 5L bundle typically produces $10,000–$15,000 in completed work.
The difference isn’t in the product — it’s in the process, training, and system behind it.

We supply chemicals to help people avoid overpriced equipment, misleading advice, and business models designed to keep contractors dependent rather than profitable. For those wanting to build something stronger, our licensed program provides protected territories, professional training, and proven systems that allow operators to apply the method correctly — turning $150 of product up to $15,000 of work, while delivering outstanding results for customers.

We believe in helping people grow real businesses, not just sell them supplies.
From as little as $66 per week, operators can secure their own exclusive licensed territory. Our territories are intentionally large and designed to allow genuine growth, scale, and long-term opportunity — not saturation. Quite simply, we are not successful until you are.

Under the territory system, your business remains fully under your control. You are free to operate, grow, and manage your business in the way that best suits your goals and lifestyle. As long as the Ultrasoft® system parameters are followed to protect quality, safety, and brand standards, we do not control your business — you do. This model is designed to give operators freedom and security
wrapped together.